"Direct improvement to our net revenue"
Why digital marketing firm Rare Bird relies on Memtime's tracking – Interview with CEO Jim Cota
Hi Jim. What is your profession – and what kind of company is Rare Bird?
Jim: I'm the Co-Founder and CEO of Rare Bird, a digital marketing firm specializing in helping businesses achieve a positive return on their marketing investment.
Why is accurate time tracking important for your business?
Jim: Our time is the lifeblood of our business. Accurate tracking is the most critical aspect for us to manage.
What problem did you have with time tracking?
Jim: In my experience, if you track your time actively, meaning immediately and as you go, you can achieve exceptional levels of accuracy. The problem for most people is that they're not very good at doing this.
The longer the gap between what you do and when you record the time, the greater the gap. It's a fundamental issue with the way most people's brains work. If you can close that gap, you can dramatically improve the health of the business.
Our time is the lifeblood of our business. Accurate tracking is the most critical aspect for us to manage.
How was Memtime able to solve this problem?
Jim: We've used quite a few different methods of tracking over the years. Memtime is uniquely suited to target those 'gaps' between doing and tracking. The 'captured activities' in the Memory Aid and the connection to personal calendars serve to improve the capture of those small moments that are easily lost.
How did the integration of Memtime go?
Jim: We have integrated Memtime with our Teamwork account. The implementation was quick and easy, and the few questions we had were quickly answered.
Memtime has significantly improved the accuracy of our time tracking which has shown direct improvement to our net revenue.
If friends would ask you why they should try Memtime - what would you tell them?
Jim: Memtime has significantly improved the accuracy of our time tracking which has shown direct improvement to our net revenue.
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